one
A venture firm for the creative class
Felix is a venture firm for the Creative Class operating at the intersection of technology and creativity, with a vision to empower new ways of living.
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Everything we do is with entrepreneurs in mind
Our mission is to partner with the best entrepreneurs – creative innovators empowering new ways of living. We support founders building products and brands that shape our culture and move the world forward.
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We are a conviction-driven firm
Our world isn't black and white, things are never obvious and making investment decisions requires conviction. We are very clear on the type of companies and founders we want to back and will act fast when we find them.
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Every investment counts
We like to meet founders early, build a relationship, long before any transaction, and set common goals. As a small and focused firm, every investment we make matters, making us more aligned with founders.
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We are entrepreneurs in venture capital
We are just like the companies and entrepreneurs we want to back. We are hungry, scrappy, a start-up with big ambitions. The best founders will always have options. We want to convince them to partner with us, and earn the right to be the 1st call, for good or bad news.
six
"Work hard & be nice to people"
We have a poster in our office that says just that. That's our style. We do the work. We aim to behave impeccably as integrity and work ethics matter, a lot. We love what we do and love when we get referrals through the founders and teams we work with. Our reputation is one of the best measures of our performance.
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We know what we are looking for
We look at every opportunity through a simple lens. We love passionate, mission-driven founders, who can scale with their business. We look for companies with a global ambition, including the ability to conquer the EU & US markets, where we can help. Finally we seek companies with a mission, a soul, and the ability to craft a unique proposition thanks to technology.
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We offer differentiated capital
We are not a generalist firm. We have a consistent, thematic investment strategy, across new ways of living and working. We leverage cultural intuition, backed by data. We offer flexible capital, investing $1 million to $20 million, typically in first or second rounds, and up to $50 million at growth stage or even later in breakout companies in our target segments.
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We are here for the long term
We chose the hardest route, starting a new firm from scratch, assembling our investors, our advisors, and our team members one by one, in alignment with our vision and mission. We are building a Partnership by choice, for the long term.
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Why we called ourselves “Felix”
Felix means "happy" in Latin. That's our way of saying that we want to back entrepreneurs who are focused on product, on making their customers happy. Felix also means "lucky" in Latin, which always helps for an investor! We wanted a name that is approachable, personable, reflecting our style - professional, but with a sense of humour.