Susan Lin

PRINCIPAL

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Over the past 10+ years, Susan has advised, invested and worked in a range of consumer and technology companies in their journeys to grow and scale. Susan joined Felix Capital from HgCapital, a London based private equity fund where she focused on software investments and portfolio companies. Prior to HgCapital, Susan was a management consultant at Bain & Company in San Francisco, Singapore and London, advising private equity and growth capital funds on potential investments and CPG and e-commerce companies on go-to-market, M&A and growth strategies.

Susan has worked in 2 start-ups in San Francisco and New York along the way. She was Director of Partner Strategy at AppDirect, a leading cloud app marketplace, and worked in business development at Plated, a meal kit delivery service acquired by Albertsons.

Susan graduated with honours from the University of Pennsylvania and received her MBA from the Stanford Graduate School of Business. She is fluent in English, Mandarin and Cantonese (and attempting German).



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