Sasha Astafyeva



Sasha is a Principal at Felix Capital. 

Over the past few years she has been involved with three successful technology start-ups, in the UK and Brazil. Most recently she was Head of Business Intelligence and Strategy at Lyst, leading online fashion marketplace based in London. Prior to Lyst, she was VP of Finance and Business Intelligence at VivaReal, leading online real estate marketplace in Brazil, where she was one of the earliest employees and was responsible for financial operations, BI, legal, fundraising and investor relations. She started her start-up journey at Dafiti, largest fashion ecommerce player in Latin America, where she helped launch apparel business. 

Prior to becoming involved in start-ups, Sasha was an investor at TA Associates, covering consumer and retail companies in Europe. She started her career as a part of private equity coverage team at Lehman Brothers in London.

A graduate of Harvard Business School and Middlebury College, Sasha is fluent in English, Ukrainian, Russian, Portuguese and German.