Pelle Tornberg



Pelle Tornberg is the founder and owner of SeaBay Capital which he started in 2007 in Sweden. He is also the owner of Metro, the fourth largest newspaper in the US. With experience spanning over three decades, he has successfully built, managed and at times, listed several media companies like Metro International, the world’s largest international newspaper, Modern Times Group (MTG), Northern Europe’s largest broadcaster, SDI, the world’s largest subtitling and dubbing company and Strix Television, one of Europe’s leading independent TV production companies.

Pelle also serves on the boards of Boka Direkt, the leading provider in Sweden for online bookings of health and fitness, Bromberg, Scandinavian book publisher, HBO Nordic, Cellcomb AB, Novax AB and Parsifal Entertainment. He is the Chairman of Campadre, Scandinavia’s leading private shopping club, Bygghemma, Scandinavia’s leading e-commerce site for home improvement. Pelle is also the senior advisor to Ericsson AB and the National Research Institute of Soft Power in China.